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SALES UP Newsletter

2010
2009






SalesUp - International Journal for Customer Relationships
  Updated on 10 August, 2010
IPPAG
Case Studies - IPPAG members are always coming up with ideas for the best ways to present your company. In this issue you'll find a few new products which are successfully launched. Take a look at these great new products.
Kick It

When asked by Unilever to provide a promotional item for the 2010 World Cup: the products at Brindz Brazil team got their thinking caps on: after designing and creating many exclusive ideas, the final choice for this well known brand of shampoo was small rubberised street soccer balls. Not only were the balls developed with exclusive texturisations, and eco friendly rubber, the huge quantities for this operation necessitated the creation of 220 moulds, 4 simultaneous production lines, and all this with a extremely tight production schedule. Brindz's production teams both in Brazil and in the Far East followed every step of the process. The final result: a wide spread and hugely successfully campaign spearheaded by the brands representative football hero Christiano Ronaldo, with tv, online, press and on site advertising campaigns!
http://www.youtube.com/watch?v=XI4eh1VaCC8
 

Lighten Up

What's the best possible way to promote a healthy diet brand of cereal? By hitting your target straight on!
The perfect solution found by CIPI, Italy for a well known brand of cereal was these branded digital scales.
A direct and bold way of saying that your product lives up to clients expectations: "Here's the proof: see for yourself"
 

Sail Away

Jos Premiums of Holland's creative design team tailor-made this high end backpack as a gift for customers buying catamarans from a well known boating company.
To allow the backpack to fit closely to the company's identity, the backpack has a proper 'sea worthy' feel to it: tarpaulin material and heat sealed seams were chosen to give it not only a great look, but also extreme solidity and resistance.
The bag is 100% waterproof and would make any sailor proud. IPPAG members work exclusively with high end bag manufactures who can help design and create your very own company bags: with unique style and quality.
 

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  IPPAG
Phone: +33 619 64 79 42
Fax: +41 52 203 11 01
Email: secretariat@ippag-secretariat.ch 

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