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When asked by Unilever to provide a promotional item for the 2010 World Cup: the products at Brindz Brazil team got their thinking caps on: after designing and creating many exclusive ideas, the final choice for this well known brand of shampoo was small rubberised street soccer balls. Not only were the balls developed with exclusive texturisations, and eco friendly rubber, the huge quantities for this operation necessitated the creation of 220 moulds, 4 simultaneous production lines, and all this with a extremely tight production schedule. Brindz's production teams both in Brazil and in the Far East followed every step of the process. The final result: a wide spread and hugely successfully campaign spearheaded by the brands representative football hero Christiano Ronaldo, with tv, online, press and on site advertising campaigns!
http://www.youtube.com/watch?v=XI4eh1VaCC8
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